MFA Thesis Project

This page captures the full journey of my thesis project. Here, strategy, culture, and creativity intersect. This work explores how brand identity can do more than communicate. It can move, engage, and connect through immersive, emotionally-driven design.

My research focuses on the relationship between visual design, audience psychology, and cultural aesthetics. My goal is to craft experiences that resonate on a deeper level.

Here, you’ll get a behind-the-scenes look at my creative process; from initial ideation and research to refined execution. It’s more than a showcase, it’s a reflection of the insights, challenges, and breakthroughs that shaped the final outcome