Hair By Candace

Logo Design | Target Audience: Woman age 18-35

Feminine Hair Salon Branding – Concept Development

Candace provided a collection of inspiration images (see reference) that leaned heavily into feminine silhouettes, flowing hair graphics, crowns, and vibrant color palettes. These references informed the direction for early concepts: one leaning into minimalist monogram styles with scissors integrated into the letterforms, and another incorporating stylized hair strands and soft, modern typography

Hair by Candace is a modern, independent hairstylist brand built on the ethos of creativity, confidence, and transformation. Candace Lee’s work goes beyond hair; she empowers her clients to create and inspire, which became the guiding message behind the brand identity.