Competencies

Writing for audio sharpened my ability to communicate clearly and vividly using only words, sound effects, and music. I learned how to script with rhythm, tone, and repetition to engage distracted listeners and create strong mental imagery. Through podcast scripting, I developed a conversational voice and learned the value of pacing, clarity, and structure. These skills make storytelling more human and impactful, crucial in brand campaigns and interviews. As a media professional, this ensures I can deliver compelling content across audio platforms.

Broadcast writing taught me how to structure narratives visually and emotionally within 15 to 60 seconds. I learned the power of three-act storytelling to introduce conflict, present a solution, and deliver a satisfying resolution. PSAs pushed me to craft authentic, mission-driven messages that inspire trust and action. These skills will allow me to write emotionally resonant brand spots, commercials, and nonprofit campaigns. Being able to connect with viewers through storytelling is vital in a media landscape flooded with content.

This competency taught me how to use timing to influence viewer engagement, mood, and narrative flow. I learned when to speed up or slow down edits based on content type and emotional intent. Drawing from editors like Jay Lippman and Walter Murch, I developed a sensitivity to visual rhythm and transitions. These skills improve not only motion content but also how I sequence visual elements in static design. Rhythm and pacing help ensure my work feels intentional, cinematic, and emotionally attuned in a storyboard, ad, or campaign reel.

Art direction taught me how to visually lead a brand by using elements of design like color to shape a recognizable and emotional identity. I learned how to move from abstract brand ideas to tangible visuals that consistently reflect tone and purpose. Stylization techniques helped me design immersive systems and mood boards for campaigns and environments. This competency ensures I can take creative leadership roles where visual storytelling, consistency, and concept execution matter. In branding and content creation, a strong art direction skillset drives both message clarity and visual impact.

This competency taught me how to align creative solutions with strategic goals by focusing on user needs, product benefits, and brand differentiation. I learned to move beyond surface-level demographics by applying psychographics such as motivations, values, and behaviors, to better connect with audiences. Using frameworks from George Felton and marketing strategists like Dan Shewan and Alisa Meredith, I became skilled in mapping how products solve real problems and how that message should be communicated. Understanding consumer behavior allowed me to craft purposeful, targeted visuals and messaging that speak directly to audience desires. As a media professional, this ensures every design I create is rooted in insight, intention, and market relevance.

I learned to write in brand-specific voices that evoke emotional responses. Pulse Odyssey’s rhythmic, bold voice was crafted to reflect its electrifying tone. This skill allows me to connect visual and verbal storytelling. It gives brands a consistent personality across all content.

Through structured self-critique, I learned how to evaluate my work objectively and refine it with intention. I developed a process for assessing hierarchy, clarity, and brand alignment without relying on outside feedback. This mindset built creative discipline and resilience. It also improved my ability to explain and defend design decisions. As a professional, this helps me deliver polished, client-ready solutions that grow stronger through revision.

Managing a multi-week production schedule taught me how to balance design work with research, revision, and submission deadlines. I maintained version control, documented progress, and adjusted timelines based on critique, ensuring smooth transitions between assets like logo animation, web design, swag, and presentation materials. This structure allowed me to stay focused while juggling creative and technical demands. I also developed resilience and flexibility, adjusting work based on critique while keeping final goals in sight. These habits are essential for leading complex design projects professionally, from kickoff to delivery.

Creating narrated video presentations taught me how to clearly explain design decisions using visuals, voice, and structure.. Producing these videos helped me articulate rationale with confidence and professionalism. The process also sharpened my ability to think visually and communicate ideas succinctly. In my career, this allows me to present work persuasively to clients, stakeholders, or teams—enhancing collaboration and trust in the design process.

Designing across print formats like tickets, swag, folders, and business cards taught me about production constraints and opportunities. It strengthened my ability to adapt digital designs into tactile, branded experiences that extend beyond the screen.

This competency taught me how to create brand experiences that go beyond visuals to evoke feeling and memory. I learned to connect brand messaging with audience desires for escape, energy, and belonging. Designing through the lens of emotion made the brand immersive and memorable. In my career, this empowers me to build brands that resonate deeply, turning one-time interactions into lasting relationships.

User-centered design was at the core of building the Pulse Odyssey digital experience. I applied hierarchy. I used interaction feedback to create immersive interfaces. These interfaces reflect the brand’s energy. They effectively serve users on both desktop and mobile.

User experience design taught me how to prioritize intuitive layout, accessibility, and interaction flow in digital interfaces. I developed prototypes that guided users through branded environments like artist pages, ticket systems, and social media portals.. UI design reinforced consistency in buttons, spacing, and behavior. These skills allow me to build user-first experiences that are both immersive and functional.